Habit

Although famous for its Irish inhabitants, South Boston is also home to an influx of young professionals, hipsters and creative types.....like Pam Santorelli and Liela Moore who live and work in the area.

The dynamic duo, Louis Boston Vets and co-owners of a personal styling and clothing designing business, opened up habit not too long ago.

the store is modern, funky, comfortable and artsy, and offers men's and women's clothing and accessories, as well as a small selection of home goods.

Santorelli and Moore are aiming at bringing in somewhat obscure designers who currently have little to no exposure in the Boston area. Items sell for $40-$200.

The two are down-to-earth, charming and sooo helpful...definitely not your average fashionistas!

My absolute go to spot for shopping in Southie! Pam is so great at offereing a wide variety of clothing and accessories for all body types and ages. She is so friendly and helpful and HONEST about what you are trying on - she has saved me from making a mistake as well as encouraged me to take a risk. I receive compliments on everything I have bought there. My husband knows I love it so much that I always get a gift certificate for Mother's Day and my Bday!! Well worth the trip to Southie if you don't live here!

Very cool and up-to-date men's [and women's] line, which I hope they keep [most boutiques are dropping their men's lines]. Think fashionable, casual clothes that aren't trendy. A number of items have become my staples. Also, think inexpensive. The stock keeps changing, so stop by often and early. This place keeps the hard-to-find brands, too, so you won't see your twin walking around Boston.

Oh, the owners and staff are extremely friendly and very helpful - and always willing to help out on requests and keep me and my wife relatively well-dressed.

This place isn't just like all the "other" hip boutiques

What sets Habit apart from anywhere else? The people who work there HELP you......and don't give 'tude............I didn't get any Pretty Women attitude...........well, not because they would think I am a call girl, but because I am not a size zero 6' model..........

That made me feel good....it made me want to spend money....and yeah nothing was under $50................but it was fine, they have lines like Klovis, Do and Bee, Paper Denim, Hudson, Iro, Sugar Lips and Ya....they even have candles and home good that would make awesome gift for your friend that is an "individual" or has everything.....definitely check this store out......

I know two local women opened it up and I would be surprised one of the owners was the lady who helped me....she was a serious sweetheart......and for that! I will come back all the way to Southie just for my Hudson jeans YUP YUP

P.S minus one star since I couldn't afford half the stuff in here.....Not sure they deserve the loss because I'M the poor one...but yeah...a little pricey but that is a given

The owner is very nice! The store is clean and well organized. Their pieces are cute. Go check it out!

I just happened to wander in to Habit one day before Christmas and I was pleasantly surprised. While the store is small, it carries a nice variety of unique women's clothing and accessories at reasonable prices. They carry current trends with a twist and I have never seen anyone else in the clothing that I have purchased there over the past few months. I have also purchased quite a few birthday gifts at Habit, the earrings and scarves are fun for women of all ages.

I really like that it is a neighborhood shop as well, it is nice to finally find a place with quality unique pieces without the crazy price tag.

I have to say, I had high expectations for Habit. I just wasn't... wowed. I don't know why I was surprised to find this, but it was much smaller than I was thinking. I did like the selection, and being the self-admitted type A freak that I am, I loved that it was laid out by color.
I'll head back in here, but I think only if I'm looking for something special. It didn't really scream "frequent" to me.

Habit is a gem. The owners are incredible. They're helpful (without being overbearing), and honest, which is rare. I've been to the store numerous times, and it seems like those girls never have an "off" day. Just today we stopped by, and not only did the owner let us bring our dog in, she had treats for her!

The selection is fantastic, especially considering the size of the place. I've never gone in without finding something. There's a wonderful mix of pieces, ranging from the shockingly inexpensive (denim petticoat for $45- what?!), to must have splurge items. The sale rack is always full of great steals. They also have a constant influx of new items. I can't say enough about the Shara Porter bags/wallets that they carry- vintage pieces that have been restored and have adorable prints.

I'm still living on a student budget, so boutiques really aren't my thing, but this store still lures me in for the occasional peruse. The set up is a little cramped, with what seems to be little organization, but that makes coming across something great in the middle of a rack a little more exciting. Prices are decent i guess for the brands you'd be buying. The salespeople are never pushy, but seem to be ready and able to help at a moment's notice. The big draw to this boutique is the sale rack in the back of the store. Thats where you'll find me with my fingers crossed hoping to score a cute item for 50% off.

I feel like I should also make a comparison to KuDeTa since these two stores are the only ones of their kind in Southie, but located within a few blocks of each other on E. Broadway. I like the set up and selection of jewelry at KuDeTa better, but the clothing itself, as well as the pricing is much better at Habit.

I'm not sure how I've managed to not review Habit yet, as I've been shopping there since it opened but here goes...

Pam and Leila are just the loveliest. Every visit to Habit is wonderful thanks to their keen eye for great styles and affordable price points. After the first few purchases their they both had a great idea of what I look for and always have a few suggestions every time I come in. It is now the first (and often last) place I go to shop for any occasion and where I go to lust after next season's style and weather!

To top it all off, I can count on never running into the "she's wearing my dress!!" problem because they do such a great job selecting small batches of lots fo styles to keep folks happy.

Keep up the amazing, stylish work, y'all!